June 20, 2016 Latest News No Comments

Laurentian Valley, ON (June 20th, 2016) – Once again, the Ottawa Valley Waste Recovery Centre’s (OVWRC) promotion and education programs were recognized for excellence by the Municipal Waste Association (MWA).  The annual MWA Promotion & Education Awards were presented in May at the MWA Spring Workshop held in Huntsville.

The awards recognize excellence in municipal promotional and educational materials that use creativity and ingenuity to help contribute to an increase in both waste diversion and residents’ participation in diversion programs. Entries are reviewed by a panel of expert judges and scored based on planning and implementation, effectiveness, originality and creativity.

“Educating our residents on waste management programs that are in place within our Community through thoughtful and informative promotional and educational messaging is critical to the program’s success.” Comments Sue McCrae, OVWRC General Manager.  “The MWA awards allow Municipalities across Ontario to share ideas as we all work toward achieving the common goal of reducing waste.” 

The Waste Recovery Centre was recognized in the following categories for Municipalities with less than 40,000 households:

Silver – Print Tool Category: Reuse Centre Brochure – A two-sided card that describes what items are acceptable at the Waste Recovery Centre’s permanent Reuse Centre.

Gold – Campaign Category:  Keep Me Safe – Proper Sharps Disposal – A campaign utilizing various media that promoted the proper disposal of needles and sharps by showcasing, Nicole, an OVWRC employee who hand sorts recycling.  OVWRC staff are at risk when needles are improperly placed in recycling.

Elizabeth Graham, Communications Officer at the Waste Recovery Centre explains the significance of winning the Gold Award in the Campaign Category.  “Judges noted the Keep Me Safe campaign was original because we addressed the importance of worker health and safety by humanizing the issue of improper disposal of needles.  This campaign was more than just catchy slogans and billboards, it was about the safety of our staff.  It was rewarding to be recognized for that work.”

The Municipal Waste Association is an incorporated, not-for-profit organization formed in 1987 by Ontario municipal waste management professionals to facilitate the sharing of municipal waste reduction and recycling information and expertise.


Laurie Benjamin, Ottawa Valley Waste Recovery Centre Diversion Supervisor (left) accepts awards from Janet Rose, Municipal Waste Association’s Promotion & Education Committee Chair.  They received Silver in the Print Tool Category for their Reuse Centre Brochure and Gold for their Keep Me Safe – Proper Needle Disposal Campaign.


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